Stands for “Cost per-Acquisition or Cost-Per-Action” CPA is what an advertiser pays for every customer that requires some specially described motion to an ad in reaction beyond simply hitting the offer. The maximum clicks on cps increase the strength of advertisement.

Radio and TV stations also sometimes offer unsold inventory on a cost per acquisition basis, but this form of advertising is most often referred to as “per inquiry”. Although less common, print media will also sometimes be sold on a CPA basis.

Do you know ?

The computer mouse as we know it today was invented and developed by Douglas Engelbart, with the assistance of Bill English, during the 1960’s and was patented on November 17, 1970