CPC stands for “Cost Per-Click” and it is a pricing structure combined with Web marketing where an advertiser only gives if your customer clicks the ad. Some advertisers may be willing to pay more per click than others, depending on what they’re advertising.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

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This character name is alluding to Philo Farnsworth and Vladimir K. Zworykin, who invented the iconoscope. He was inducted into the Television Academy Hall of Fame in 2013