An online movie which allows the consumer change or to control the way parts of the movie or the general movie is performed. A number of interactive video technologies have been developed in last few years that utilize a new way of encoding videos allowing users to add clickable hotspots to video.
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This character name is alluding to Philo Farnsworth and Vladimir K. Zworykin, who invented the iconoscope. He was inducted into the Television Academy Hall of Fame in 2013