A key word is a word or group of words that help the search find a better fit for their search, when referring to an internet search function. Keywords also known as reserve words which means they are not use any other purpose in computer language such if, else, then, while.
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This character name is alluding to Philo Farnsworth and Vladimir K. Zworykin, who invented the iconoscope. He was inducted into the Television Academy Hall of Fame in 2013